The Anti-Canvas — Mill Street Coaching & Consulting
Deconstructed Business Model Canvas
The Anti-Canvas
Mill Street Coaching & Consulting
Facilities Management Sector · Ireland
Read bottom-up. Read right-to-left.
Value emerges last — not first.
The client is always rightBigger firms = more credibilityBillable days = value deliveredKPIs prove performanceScale to grow
← Read this row right-to-left · Conventional canvas starts here, we end here
01
Customer Segments→
Who Actually Needs This
Not "Target Market." The People Who Are Already Lost.
FM transition leads who inherited someone else's mess
Bid teams that keep losing for reasons they can't articulate
Senior managers who mistake activity for progress
Organisations where the map has diverged from the territory
02
Customer Relationships→
The Honest Bit
We Are Not Here to Be Liked.
No managed-distance consulting. No retainer dependency. Trusted advisor means saying the thing nobody in the room will say — then helping you do something about it.
Radical candour is not a brand value. It's an operating model.
03
Key Activities→
What We Actually Do
Walk the Territory Before We Draw the Map.
Transition management: aligning operational reality to contractual intent
Bid writing: winning by being more honest than the competition
Strategic coaching: asking the questions the org stopped asking
KPI design: measuring what matters, not what's measurable
Read this row left-to-right · Back to the conventional flow — briefly ←
04
Key Resources→
What Can't Be Templated
Twenty Years of Pattern Recognition Isn't a CV Line.
Win bonuses: skin in the game, not just time on the clock
No billing for presence. No retainer dependency.
08
Cost Structure→
What This Actually Costs
Including the Stuff That Doesn't Appear on Any Invoice.
Intellectual capital depreciation — staying sharp costs time
Reputation risk: we stake ours on every engagement
Opportunity cost of saying no to wrong-fit work
The invisible tax of operating with integrity in a sector that often doesn't
↓ Value proposition comes last. It is earned by everything above. Not assumed. Not marketed. Earned.
09
Value Proposition→
The Uncomfortable Truth We Offer
We don't sell solutions. We surface the problems you haven't admitted yet.
Most FM consulting firms sell certainty. We sell clarity — which is harder to promise and more valuable to receive.
The territory is always messier than the map. We walk it with you before we draw anything. We ask the questions that get skipped in the rush to mobilise, bid, or transform.
When you engage Mill Street, you're not buying days on a timesheet. You're buying a thinking partner who has nothing to gain from telling you what you want to hear.
